GOOSE

Repeat rhythm repeat rhythm insistent rhythm repeat pattern repeat
is the basis of much music from venezuela to hong kong
i hear all sorts of musicians talk about the groove, about being ‘in the groove’
as if riding a wave  – being solidly enmeshed in the rhythms, the repeat repeat of beat,
a special state, a special place occupied every now and then by those playing,
often aimed for but not always achieved,
but when ‘in the groove’ the music is enhanced
the sound is ‘blessed’ and listeners enjoy it more, are moved and ‘enter’
into it, as it were.

so was/is the case for Goose

Thus we designed an image to simply and elegantly illustrate this idea of being ‘in the groove’…
we first imagined a curved groove as a real event, like a very long gutter
built into the countryside, followed by a straight one, feeling more goose like
which then needed to be ‘vinylised’ to indicate the record and to echo the groove in vinyl.
Which is what we did  -we cannibalised an existing trench in the fens with vinyl just as you see, like a piece of land art then added a vinyl pyramid to be the needle as it were which plays the record
hovering in the sky like a craft, the whole design intended to be geometric as well as sculptural.

its a groove, we think… hope you do too.

storm thorgerson

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